Clay formula
Build email from a known pattern
Constructs first.last style addresses when you already know the company's pattern.
Columns it needs
First NameLast NameCompany domain
The snippet
LOWER(CONCAT(TRIM({{First Name}}), ".", TRIM({{Last Name}}), "@", {{Company domain}}))How to use it
- 1Only use as the last step of a waterfall, after paid providers return empty.
- 2Always pass the result through a validation step before sending.
emailpatternwaterfall