How to Get Clients — The Agency PlaybookPremium
The flagship course. Stop competing on Upwork. Learn the done-in-public strategy, pricing psychology, and exact cold outreach templates that scale GTM agencies. 7 modules, 6 lessons, 2+ hours of reading.
The curriculum
7 modules · 6 lessons · 135 minutes of reading
The Truth About 'Portfolio-First' Client Acquisition
Why cold outreach to strangers with zero proof rarely converts, and what to build instead.
Outcome: Stop sending thousands of low-converting cold emails and learn to sell the demo, not the resume.
Niche Selection — The Decision Most Agencies Get Wrong
Why 'GTM for everyone' fails and how to pick a defensible, highly-lucrative niche.
Outcome: Pivot from a generalist struggling to compete on price to a highly paid specialist with zero direct competition.
The Real Cold Outreach Playbook
What actually gets replies in 2026 — plain-text, specific, and systemized signal-finding.
Outcome: Achieve a 15%+ reply rate on your outbound campaigns by abandoning 'spray and pray' for hyper-targeted signal logic.
The First Client Problem
Why your first clients should never come from cold outreach, and how to build a referral engine.
Outcome: Land your first 3 case studies through warm networks and leverage them into a predictable pipeline.
Pricing & Packaging Secrets
Productized offers vs. retainers, and the pricing mistakes that kill early agencies.
Outcome: Structure productized offers that are easy to sell, highly profitable to fulfill, and immune to scope creep.
Content as a Client Acquisition Channel
LinkedIn as a sales channel, not a vanity metric. Systemizing case studies.
Outcome: Build an inbound content engine that generates highly qualified leads while you sleep.
The Secrets Section (Scaling Past the Founder)
Why agencies plateau, the importance of retention, and when to fire a bad client.
Outcome: Escape the trap of founder-led delivery and build an agency asset that can scale without you.