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Cold Email Infrastructure & DeliverabilityPremium

The highly technical playbook for staying out of the spam folder. Master DNS records, IP warming, and horizontal scaling. 6 modules, 7 lessons, 2+ hours of reading.

The curriculum

6 modules · 7 lessons · 141 minutes of reading

Video Lessons Coming Soon: We are producing video walkthroughs for this course. Stay tuned!
Module 1

The Physics of Email Deliverability

Why emails go to spam (IP reputation, domain age, content scraping).

15 min

Outcome: Understand exactly how spam filters score your emails so you stop blaming your copy for your technical failures.

  1. 1.1How Spam Filters Actually WorkStop blaming your subject lines for technical failures.15 min
Module 2

Domain & Workspace Architecture

Purchasing burner domains safely and setting up Google Workspaces at scale.

33 min

Outcome: Build an isolated infrastructure that protects your company's primary domain from being permanently blacklisted.

  1. 2.1Burner Domains & IsolationNever send cold email from your primary domain.18 min
  2. 2.2The 1:2:50 RuleHow to structure your inboxes to avoid velocity penalties.15 min
Module 3

The Holy Trinity (SPF, DKIM, DMARC)

The exact DNS configurations required to cryptographically sign your emails.

30 min

Outcome: Configure bulletproof DNS records that tell Google and Microsoft you are a legitimate, authenticated sender.

  1. 3.1The Holy Trinity of DNS (SPF, DKIM, DMARC)Cryptographically proving you are not a hacker.30 min
Module 4

Warming & Inbox Placement

What algorithmic IP warming actually does and how long it takes.

20 min

Outcome: Use automated warming pools to trick algorithms into seeing your new domains as high-reputation senders.

  1. 4.1Algorithmic IP & Domain WarmingFaking a high reputation before you start selling.20 min
Module 5

List Hygiene & Bounce Defense

Why a 3% bounce rate will destroy a domain and how to use APIs to prevent it.

18 min

Outcome: Implement a zero-bounce architecture that verifies every scraped email before it enters your sending queue.

  1. 5.1API-Driven List VerificationA 3% bounce rate is a death sentence.18 min
Module 6

Scaling & Inbox Rotation

How to send 5,000 emails a day by horizontally scaling workspaces.

25 min

Outcome: Load-balance your outbound volume across 50 different inboxes without triggering velocity penalties.

  1. 6.1Horizontal Scaling & Inbox RotationHow to send 5,000 emails a day without breaking the 1:2:50 rule.25 min