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Marketing Strategies & Mental ModelsPremium

Master the timeless psychological frameworks and positioning strategies that turn average products into undisputed category leaders. 5 modules, 10 lessons, 4+ hours of reading.

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The curriculum

5 modules · 10 lessons · 218 minutes of reading

Video Lessons Coming Soon: We are producing video walkthroughs for this course. Stay tuned!
Module 1

Positioning & Categorization

How to escape competition by being remarkable and inventing entirely new market categories.

63 min

Outcome: Stop competing on price by fundamentally changing how the market perceives your product.

  1. 1.1The Purple Cow (Being Remarkable)Don't be another brown cow. Be the Purple Cow people can't ignore.20 min
  2. 1.2Red Ocean vs. Blue Ocean StrategyTwo different mindsets. Two completely different outcomes.25 min
  3. 1.3The Law of CategoryIf you can't be first in a category, set up a new category where you can be first.18 min
Module 2

Customer Psychology & The Buying Journey

Mapping the cognitive biases and funnel stages that turn absolute strangers into loyal buyers.

45 min

Outcome: Architect marketing messages that align perfectly with the psychological state of your prospect.

  1. 2.1The Halo EffectHow one positive trait manipulates how we feel about everything else.20 min
  2. 2.2The AIDA ModelTurning a stranger into a customer through 4 psychological stages.25 min
Module 3

Growth & Momentum Mechanics

Moving from manual hustle to compounding systems using the Flywheel and PMF frameworks.

55 min

Outcome: Build systems where your current success makes your future success easier and cheaper to achieve.

  1. 3.1The Flywheel EffectSmall pushes -> Consistent Momentum -> Massive Results.25 min
  2. 3.2Product-Market Fit (PMF)Build the right product for the right market. PMF is a milestone, not a feature.30 min
Module 4

Longevity & Market Share

Why old ideas survive and why the loudest brand in the room often beats the best product.

33 min

Outcome: Prioritize marketing channels and brand visibility strategies that ensure long-term market dominance.

  1. 4.1The Lindy Effect (Time is the Ultimate Test)The longer something non-perishable has existed, the longer it will continue to exist.15 min
  2. 4.2Share of Voice (Market Conversation)The marketplace is talking. Make sure they are talking about you.18 min
Module 5

Pipeline Architecture

Structuring your content and sales assets across Top, Middle, and Bottom of funnel.

22 min

Outcome: Deploy a mathematically sound content ecosystem that attracts, nurtures, and converts automatically.

  1. 5.1Crafting the Modern Sales FunnelAttract. Engage. Convert. Delight.22 min