Enrichment workflow
Five-provider email waterfall
Ordered provider cascade with validation and a catch-all fallback, tuned for cost per valid email.
The build
1. Normalize inputs — proper-case name, root company domain. 2. Provider 1 (cheapest) on all rows. 3. Provider 2 only where step 2 is empty. 4. Provider 3 (premium) only where domain is set and headcount >= 25. 5. Pattern guess as the final fallback. 6. Validation pass on every result. 7. Write a status column: valid / risky / none. 8. Only rows marked valid flow to your sequencer.
How to use it
- 1Set a run condition on every provider column so it fires only on empty rows.
- 2Track cost per valid email weekly and reorder providers by hit rate.
emailwaterfallvalidation