Enrichment workflow
Inbound lead router
Enriches a form fill, scores it, and routes to the right rep or nurture track within minutes.
The build
1. Webhook in from your form. 2. Reject free-email domains into a self-serve nurture track. 3. Company + person enrichment on the domain. 4. ICP fit score. 5. Branch: score >= 60 -> demo queue, 30-59 -> nurture, < 30 -> disqualify. 6. Round-robin owner assignment by territory. 7. Push to CRM with the score and a reason code.
inboundroutingscoring